Are they the same?Cost an average of 60% lessAccount for 57% of dispensed prescriptionsPure, potent, and safeHigher cost does not mean better quality


learn more about generic drugs

Generic drugs are every bit as safe and effective as brand drugs. They are equivalent to the brand version in dosage, safety, strength, quality, the way they work and the way they’re taken.


choose affordable medicine

Generics cost an average of 60% less than their brand counterparts. In 2010, the use of lower cost generic prescription medicines saved governments, employers and consumers nearly $7 billion.


act now,
start talking

Ask your pharmacist if an equivalent generic of your prescription is available and talk to them about filling your prescription with the generic.


Q: What are generic drugs?

A: Generic drugs are pharmaceutical products that use the same active ingredients as the original brand formulation. They work the same way in the body, so they have the same therapeutic benefits. Learn more about generic medications.

Q: Are generic drugs as safe and effective as brand drugs?

A: Yes. The Canadian Food and Drug regulations require generics to be “bioequivalent,” meaning equal in quality, strength and the way they work to the brand drug. Learn more about generic drug bioequivalence.

Q: Why do generic drugs cost less?

A: Generic drugs cost less than brand drugs for a number of reasons. Learn more about generic drug costs.

Q: How much will I save by taking a generic medication?

A: In Canada, generic drugs cost an average of 60% less than their brand counterparts. Learn more about generic drug pricing.

Why do generic drugs look different from brand drugs?

Don't be fooled by appearances. The shape, color or taste may differ, but they are just as safe and effective.